This isn’t go-live, this is launch.
Those fabulous folks in their black turtlenecks at the design agency have just delivered the next big thing in website user experience for your brand. The IT team has wrangled the shiny new CMS into a...
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You can’t understand a person until you’ve walked a mile in their shoes
In the world of customer experience walking in someone’s shoes means understanding their language and behavior; what they do, what they talk about and what they feel and believe. It’s developing a...
View ArticleContent Marketing, Strategy and the Grubby Business of SEO
As a content strategist I’m tempted to subscribe to a wonderfully utopian viewpoint, which is that if you build great content they will come. A position that suggests that it’s the search engines...
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